The “Melonization” Paradox. Why a Seductive Neologism Conceals More Than It Reveals
Melonization” is a particularly instructive case: a term circulating in newsrooms and political debate as though its meaning were self-evident, while simultaneously designating two analytically opposite processes. Does it refer to the apparent moderation of a party with roots in the far-right tradition? Or to the gradual accommodation of the European political mainstream to its priorities?
